Communication and marketing

The municipal strategy of Tervola has been prepared in good and constructive cooperation with the municipality’s residents, elected officials, and other partners, and it covers the years 2022–2030. The strategy has been prepared by a strategy working group and during the council’s strategy evenings.

Residents have been consulted through an open resident survey during the preparation of the strategy and when deciding on its priorities. It has also been developed with input from early childhood education, schools, and the upper secondary school. “The Tervola municipal strategy is thus a strong collective expression of the will regarding the direction in which we want to develop Tervola.”

The municipal strategy of Tervola in Finnish (pdf)

Tervola’s municipal brand was prepared in collaboration with the municipality’s staff, elected officials, and residents in the fall of 2020 and spring of 2021. The municipal brand was approved by the municipal board on April 19, 2021.

Brand work has included, among other things, defining the brand concept, developing the municipality’s slogan, forming key messages, and designing the visual identity. The results of the development work have been compiled into a single volume as a brand manual.

All advocates of Tervola are allowed to make use of Tervola’s brand manual. You can explore the brand manual in Finnish through the link below.

Tervola’s brand manual in Finnish (pdf)

Tervola’s brand concept summarizes the essentials

According to Tervola’s new slogan ”Tervola on pieni mutta ämpäripäinen.” meaning small in size but big in heart, attitude and ideas. The brand concept summarizes the most essential aspects of the municipal brand.

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Located in Southern Lapland, Tervola is known for its caring attitude, optimism and open-minded way of doing things. At the heart of our brand is ämpäripäisyys — a local word for a mindset that combines courage, creativity and a twinkle in the eye.

This mindset shapes how we build our community, develop services and welcome newcomers. Tervola values people, cooperation and solutions that are a little different — and often a little better.

Surrounded by beautiful rural landscapes and the Kemijoki River, Tervola offers space to live peacefully, while staying well connected to nearby cities. Here, quality of life grows from strong community spirit, trust and the freedom to do things our own way.

Ämpäripäisyys is a mindset anyone can share.
That’s why Tervola is a place for all of us.

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Visual identity

Tervola’s visual identity is inspired by the local attitude to life and nature. The Tervola way of life and the area’s stunning nature are reflected in the typography, graphic elements, and color palette. The municipality’s new visual identity will be gradually visible across its channels. The new identity is already noticeable on the municipality’s social media channels and, with the planned website renewal, the new visual identity will also be implemented on the municipality’s website.

The visual identity of Tervola (including the logo) can be used by the municipality’s partners. Contact the communications planner for more information! The visual identity must be used in accordance with good practice and may not be used for ideological, political, or religious purposes. The logo must not be modified, and care must be taken to ensure sufficient contrast between the logo and the background.

The graphic elements of Tervola are pieces derived from the emblems of Tervola and Vastaranta. The graphics encourage using the Tervola attitude, where small things are turned into much and done differently. Residents and businesses are warmly welcome to come up with their own applications for the pieces! Unity can also be achieved by using Tervola’s color palette.

• Facebook
• Instagram
• Linkedin

Unfortunately, we cannot use social media channels as active service channels and respond to all incoming messages there. If you have any questions about municipal services or decisions, please contact the relevant department directly by phone or email. Contact information can be found on the municipality’s website, either on the department page of each service area or on the contact information page.

The Tervola Newspaper is published in Tervola. The production of the newspaper is handled by Visual Design Ltd.

Tervola-lehti (Tervola Newspaper) in Finnish